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Prestige sales reach $16 billion and mass market sales reach $34.6 billion, according to Circana.
August 19, 2025
By: TOM BRANNA
Editor
First half US prestige beauty sales grew 2% to $16 billion, while sales in mass channels increased 4% to $34.6 billion, according to Circana. “The beauty industry’s latest results are indicative of a consumer who is focused on efficacy and elevated value,” said Larissa Jensen, global beauty industry advisor at Circana. “Only 14% of US beauty buyers believe that higher prices indicate a better-quality product. The mass and prestige markets are converging. Premium-priced brands are ...
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